160: Modern Day Marketing for Therapists

This one's for the therapists!

The way clients find therapists is changing, and fast! AI tools, big tech companies with massive ad budgets, shifting search algorithms...it's A LOT. And if what used to work just, isn't anymore, this episode is going to help you understand why AND what you can actually do about it.

I brought in Kristie Plantinga of Place Digital. She's the person I personally turn to when I need real, honest marketing guidance, to cut through the noise and give therapists a framework that actually has longevity to it. Because the last thing you need right now is another tactic that's going to be obsolete in six months.

Here's what we dig into:

• What's changed in the marketing landscape for therapists
• What "visibility" actually means
• How AI tools like ChatGPT, Claude, Gemini, and Google's AI overviews are changing HOW clients find you
• What to focus on if you're a clinician who wants a full caseload WITHOUT social media
• What we can do if joining something like BetterHelp is NOT what you want
• The one reframe that takes the overwhelm out of all of this

Here's what I really want you to hear: as therapists, we understand systems, human motivation, and relationships. Those skills translate DIRECTLY into building visibility. You are more equipped for this than you think.

This conversation gave me so much clarity. I hope it does the same for you.

Connect with Kristie:

• placedigital.com
• Podcast + YouTube: Practice Marketing Insider

Learn more about Dr. Cassidy's resources for therapists here!

This episode was brought to you by Lighfully, learn more at lightfully.com.

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