#165: Cody Flynn - OmniActive Health Technologies' enXtra and Botanical Innovations

In Episode #165 of the PricePlow Podcast, Mike and Ben welcome Cody Flynn of OmniActive Health Technologies to discuss the company’s impressive botanical ingredient portfolio and manufacturing processes. Recorded at Natural Products Expo West 2025, this enlightening conversation covers OmniActive’s journey from its roots in the spice trade to becoming a leader in standardized botanical extracts for both the dietary supplement and sports nutrition industries. From Marigold Fields to Dopamine Boosters: Inside OmniActive’s Botanical Empire Cody, Business Development Manager for OmniActive, shares his journey through the supplement industry and his experiences visiting OmniActive’s extensive agricultural operations in India, where they partner with over 10,000 local farmers. The discussion explores the company’s vertically integrated approach – from their 14-acre seed research facility near Bangalore where they develop hybridized botanical seeds, to their sustainable manufacturing plants powered by steam energy. An Introduction to enXtra (Alpinia Galanga Extract) The conversation dives deep into signature ingredients like enXtra (alpinia galanga extract), examining its mechanism of action through dopamine pathways and real-world application as a caffeine companion or alternative for sustained focus without sleep disruption. Beyond their flagship ingredients Lutemax and enXtra, Mike, Ben, and Cody discuss OmniActive’s evolution from solid dose formats into powders and beverages, addressing flavor challenges with botanical extracts and exploring innovative delivery systems like freeze-dried fruit applications. The episode also reveals upcoming innovations in women’s health ingredients and new clinical research set to be unveiled at Supply Side West. For anyone interested in botanical ingredients, sustainable manufacturing, or the science behind cognitive enhancers, this episode offers a fascinating glimpse into one of the industry’s most innovative ingredient suppliers. https://blog.priceplow.com/podcast/omniactive-botanical-innovations-165 Video: Learn about OmniActive Health with Cody Flynn https://www.youtube.com/watch?v=eTKSF2QQNnE Detailed Show Notes: OmniActive’s Botanical Innovations (0:00) – Introductions (2:15) – OmniActive’s Transition from Solid Dose to Sports Nutrition (4:15) – Application Science: The Challenge of Botanical Flavoring (7:40) – Agricultural Roots: OmniActive’s Farming Heritage (10:35) – Seed Research and Botanical Standardization (14:25) – Vertical Integration: From Farm to Finished Ingredient (16:45) – Sustainable Manufacturing: The Steam-Powered Plant (18:30) – enXtra: Mechanism and Benefits (22:15) – Sleep-Friendly Focus: enXtra’s Versatility (25:00) – Portfolio Expansion: The Innovate Acquisition (26:30) – Sleeproot: Concentrated Valerian for Recovery (30:00) – Clinical Validation: Sleep Research (31:00) – Personal Background: Wrestling and Fitness (33:15) – From Athlete to Model: Dymatize Connection (34:15) – Personal Supplement Regimen: enXtra Usage (36:10) – Caffeine and enXtra Timing Strategies (41:10) – Future Innovations: Women’s Health and Supply Side West (44:00) – Novel D... Read more on the PricePlow Blog