The Laundromat Resource Podcast

21 Oct 2026 01:00

260. From Zombie Mat to Five-Star Success with Emily deSousa

Welcome back to the Laundromat Resource Podcast! In Episode 260, Jordan Berry sits down with Emily DeSouza, a dynamic new force in the laundromat industry who’s turning heads in San Diego. From buying a zombie mat plagued by broken machines and a rough reputation, to building a thriving, community-centered business with hundreds of five-star reviews in just a few months, Emily DeSouza shares her inspiring journey of transformation.

Tune in to hear how her background in customer success, passion for branding, and genuine dedication to people have set her laundromat apart—even with stiff competition just across the street. Whether you’re a veteran owner, an aspiring laundromat entrepreneur, or just love a good comeback story, this episode is packed with practical wisdom, candid advice, and a reminder of the impact one business can have on its community.

In this episode, Jordan & Emily Discuss:

00:00 Vended Laundry Experience announcement

09:15 Discussing app benefits for laundromat

15:27 Opening Successfully Without a Grand Reopening

21:01 Enduring Difficult Sellers

22:39 Setting the initial pricing strategy

29:05 The importance of career alignment

37:18 Hiring the first employee

42:35 Building community connections

44:55 Making action plans for others

49:30 Renting a van for business

56:21 Positive customer feedback