274: Fully Booked but Underpaid: Ingrid’s Path to Doubling Her Rates (Without Losing Clients)

Imagine being slammed with client work… deadlines piling up… and still looking at your income like, “Wait—why doesn’t this match how hard I’m working?” That was Ingrid Lange—fully booked, wildly underpaid, and what she calls a “busy fool.” In this episode, Ingrid breaks down how she shifted from underpriced project work, to hourly for protection, and then back to premium project pricing based on value—plus how she doubled her rate with existing clients and got zero pushback. Quick heads up: we had a few choppy connection moments early on, but the insights are gold. Let’s dive in.

About Ingrid:Ingrid Lange is a technical fashion designer who helps turn designs into physical, sellable products. She works across the full product development journey—from tech packs and global factory and material sourcing to prototype fittings and sustainable decisions. 

Ingrid has lived and worked in Bangladesh on assignment for major international brands, fully immersed in large-scale factory environments and overseeing product development from the inside out. She has collaborated with major European brands including Zara, Next, Celio, and more. When she’s not bringing collections to life, Ingrid is exploring the world and has just visited her 65th country.

Connect with Ingrid:Email her at [email protected] Connect on LinkedIn

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