278. Hosting a bundle in 2025? Avoid these costly mistakes

In this episode, we dive deep into the most common mistakes entrepreneurs make when hosting bundles (both free and paid) and how you can avoid them. If you're thinking about running a bundle to grow your email list and business, you'll want to take notes on these key takeaways.

Key Takeaways:

  • [00:02:15] Setting Realistic Expectations – Why your second or third bundle might not have the same massive growth as your first, and why that’s okay.
  • [00:07:42] Avoiding the Same Freebie Mistake – Why using the same freebie in multiple bundles hurts sign-ups and how to strategically choose a lead magnet.
  • [00:12:30] The Importance of Strategic Follow-Ups – What to do after the bundle ends to convert new subscribers into customers.
  • [00:18:05] Curating Your Bundle for Maximum Results – How to balance being too niche vs. too broad to ensure contributors don’t overlap or compete.
  • [00:24:18] The Power of Bundle Contracts – Why every bundle needs a solid agreement to ensure promotion and contributor accountability.
  • [00:30:50] Planning for Post-Bundle Momentum – What happens after your bundle? How to keep engagement high and turn new leads into paying customers.

Links Mentioned in This Episode:

Special Offer:

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Free things:

2 Years Worth of Email Ideas

Bundle Tool-Box Guide

Freebies that serve & sell course

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