278. Learning That Sticks: Why Most L&D Programs Stop at Content

This week, Traci sits down with Chris Taylor, founder of Actionable.co, a company that helps consultants prove the impact of their programs and build deeper, longer-lasting client relationships through behavior change technology, the Impact Certainty Methodology, and a global network of peers.

Chris has spent 18 years making the case that the entire L&D industry is stuck measuring the wrong things, and that closing this gap is one of the most powerful levers a business has for driving real, lasting results.

FREE RESOURCE: Chris's team put together a free toolkit covering everything the data shows makes learning actually stick, with nearly an hour of training included. Grab it at ⁠toolkit.actionable.co⁠.

What We Cover:

• The knowing-doing gap: why consuming information is step one, and what it actually takes to get people to change
• Why 96% of business stakeholders believe L&D impact should be measured, yet less than 4% of programs do it well
• The three conditions for real behavior change: knowing how, having a strong enough reason, and a path that makes change easier than staying put
• Starting with strategy, not tactics: how aligning learning to business priorities changes every decision that follows
• The content commoditization reality: why AI has made content delivery the least valuable thing a consultant or L&D team can offer
• Synchronous vs. self-directed learning and why async formats make sustaining behavior change nearly impossible
• Social scaffolding: why the people participants interact with daily outweigh top-down culture in driving change
• What 100,000 behavior change commitments reveal about human motivation and willingness to grow
• How frontline leaders can drive real development even inside organizations that aren't walking the walk

Connect with Chris Taylor: LinkedIn | Actionable.co

Connect with Traci here: https://linktr.ee/HRTraci

Disclaimer: Thoughts, opinions, and statements made on this podcast are not a reflection of the thoughts, opinions, and statements of the Company by whom Traci Chernoff is actively employed.

Please note that this episode may contain paid endorsements and advertisements for products or services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.