283 CSA Early Renewal Promotions: My Process

Are you a CSA farmer that has to get their members to "renew" every year and it always feels like a STRUGGLE? I've got you, my friend, because in this episode, I share my process for setting up my CSA early sign "renewal" promotion every fall in the final week of my CSA. I give them only 7 days to make up their minds. I've used the same sales system for the last 7 years, and I consistently get 75-85% of them to renew. 

Here is an overview of the steps that I walk through in more detail in the episode. Use this as your checklist for running your own campaign:

1. Set the three key dates.
2. Review any changes you might want to make to next year's products/sites/fulfillment. Confirm with vendors and site hosts.
3. Build your irresistible offer.
4. Set up your online store/POS -- the tech!
5. Build the content strategy map. Map out the key messaging points on a calendar, day by day.
6. Write the email onboarding sequence.
7. Build social media post graphics.
8. Write the email marketing sequence.
9. Schedule the emails and social posts.
10. Build the "master checklist".
11. Test the funnel on 1-2 customers who are let in early to find any bugs.

This podcast was sponsored by Local Line, my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2024. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Some of the resources mentioned in this episode:

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Farm Marketing School - my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important marketing elements in your farm business like: building a promotion calendar, setting up your Google Business Profile, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, acquiring and deploying testimonials, and practicing different types of offers. You get to chose what you want to study and build each month. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work. Take advantage of my new marketing crash course inside or take the onboarding assessment tool to help you identify where your funnel is broken and what project to do first. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at mydigitalfarmer.com/fms Start and cancel your membership anytime.

Join my CSA Academy Library -- this is my digital cooking resource library that I provide for m