30 Oct 2025 07:00
317: How to Attract Great Investors For Your Products and Business
Protecting your ideas is a critical step for attracting excellent aligned investors. In this episode of Finding Brave, I sit down with intellectual property expert and attorney David Postolski, senior partner at Gearhart Law, to demystify what it really takes to secure funding and safeguard innovation. Drawing on his extensive experience helping inventors, entrepreneurs, and creative professionals, David shares how a strong IP strategy serves as both protection and proof of your business's credibility.
A registered patent attorney and professor at Temple University, Parsons School of Design, and Radzyner Law School, David teaches emerging leaders how to navigate intellectual property, ethics, and regulation in today's innovation economy. He is also the author of several books, including Marketing Your Invention, Product, or Journey and IP Strategies for Medical Device Technologies: Be Your Own Incubator. His work spans patents, trademarks, copyrights, and trade secrets, all of which are essential tools for creators seeking to turn ideas into sustainable businesses.
In this in-depth conversation, David unpacks how startups can strengthen investor confidence through IP, what to watch for when choosing partners or consultants, and why skipping early legal groundwork often leads to costly setbacks. He shares a client story that shows how clear agreements and solid contracts are as critical as creativity when launching a brand, and explains that taking these steps early not only prevents legal issues but also builds a foundation of trust with investors and collaborators.
From patents and trademarks to investor readiness and due diligence, this episode offers a practical roadmap for anyone turning ideas into impact. Tune in to hear David's vital insights on protecting your ideas and attracting investors!
Key Highlights From This Episode:
- An introduction to David Postolski, the four main forms of intellectual property, and why investors see them as key assets. [03:30]
- David's journey into IP law and how his early experiences shaped his career path. [06:34]
- Typical clients and the common challenges inventors and startups face when launching ideas. [09:19]
- Why choosing the right partners and advisors can make or break your business. [12:45]
- The high cost of skipping clearance searches and the risks of ignoring trademarks. [14:48]
- Why researching investors and tailoring your pitch is essential before seeking funding. [18:24]
- The importance of spending strategically and aligning every cost with ROI. [21:59]
- A costly lesson: a startup that almost lost logo ownership by skipping a simple contract. [25:05]
- Key lessons for founders on protecting ideas and preparing for investment success. [27:39]
- How to join the Entrepreneurial Strategy Series and connect with the Gearhart Law community. [35:06]
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