18 Jun 2026 07:24
348: 'It Has to Make Sense', with Zach Hauer
Just ahead of "Tahoe Week", where we'll meet in person, I chat with Open Fuel co-founder Zach Hauer about marketing an outdoor brand in today's business and media landscape. We chat about AI, ROI, high carb slushies, plogging and how in the end this all has to make sense.
