
Dr Nick Tiller joins me to share a scathing critique of the health and wellness industry, including:
Why the health and wellness industry isn’t your friend—it’s a trillion-dollar con
Defining the wellness industry
The most concerning wellness trends
Why the wellness industry has become so massive
The incentives for influencers and even credentialed "authorities" to grift on bogus wellness products
Do well-intentioned people slide into misinformation, or are most wellness grifters motivated by money from the start?
How much responsibility does the consumer bear?
How can consumers become better equipped to protect themselves?
Will we ever see meaningful regulatory change?
How AI-generated content is exploding online to cash in on the wellness trend
And much more
Instagram: @nb.tiller
CHAPTERS
01:06 The Wellness Industry Con
02:24 Defining Wellness Terms
04:55 Experts vs Influencers
07:32 Credentialed Grifters
10:00 Consensus vs Contrarians
11:25 The Playbook for Undermining Trust
14:16 Scientists vs Storytelling
17:43 The Sagan Effect and Public Outreach
21:31 Staying In Your Lane
25:07 TikTok Peptides Panic
30:54 Peptide Heart Risks
31:18 Regulation vs Personal Responsibility
33:33 Science Communication, AI, and Media Literacy
37:03 Why Platforms Won't Police Misinformation
39:36 Bad Faith Wellness Actors
42:52 The Influencer Economy Exposed
46:06 Deepfakes and Fake Physiques
50:46 Bodybuilding Pressure and Deaths
55:10 Curate Your Feed
56:09 Book Plug and Farewell
SUPPORT THE SHOW
If this episode helped you become a more skeptical consumer of health information, you can support the show by:
Subscribing and checking out more episodes
Sharing it on social media (tag me and I'll respond)
Sending it to someone trying to separate evidence from wellness hype
FOLLOW ANDREW COATES
Instagram: @andrewcoatesfitness
https://www.andrewcoatesfitness.com
PARTNERS AND RESOURCES
RP Strength App (use code COATESRP)
https://www.rpstrength.com/coates
Just Bite Me Meals (use code ANDREWCOATESFITNESS for 10% off)
https://justbitememeals.com
MacrosFirst – FREE Premium Trial
Download MacrosFirst and during setup select ANDREW
KNKG Bags (15% off)
https://www.knkg.com/Andrew59676
Versa Gripps
https://www.versagripps.com/andrewcoates
TRAINHEROIC – FREE 90-Day Trial
https://www.trainheroic.com/liftfree
Reply to the email you receive (or email [email protected]) and let them know Andrew sent you
L1 BIOMECHANICS AND ASSESSMENT COURSE
https://pro.activelifeprofessional.com/assessmentworkshopevents
Use code COATES at checkout.