515 ROBERT SHERMAN: How to Build Loyalty and Retain Employees

Andy is so thrilled to be welcoming his business partner, Robert Sherman, back to the show! Robert is Andy’s business partner at Kushner Entertainment and is also the owner of Washington Talent, a legendary entertainment company established over 55 years ago.

Together, Andy and Robert tackle the topic of employee retention, discussing how to keep employees engaged, happy, and loyal over the long term. Robert shares some valuable insights from his decades of experience, explaining how hiring for company culture is just as crucial as hiring for skill sets and emphasizing the importance of communication, ensuring that employees not only understand but also believe in the organization's goals.

Robert's approach to management is rooted in collaboration rather than hierarchy. Avoiding terms like “boss” and “employee,” he instead opts to lead through transparency and mutual respect. He also discusses the importance of flexibility in modern workplaces, citing examples from his own company where remote work has helped retain top talent.

Tune in to hear practical tips on employee motivation, such as offering periodic bonuses, staying ahead of salary increases, and understanding individual motivations beyond monetary compensation. This conversation is filled with actionable advice for leaders looking to foster loyalty and long-term commitment within their teams while maintaining a positive and productive work culture!

If you enjoy and get something out of the show, then Andy urges you not to keep it to yourself! Share it with a few people you know who might also enjoy it and get something out of it, and he would also be grateful if you were to subscribe to the podcast if you aren't already so that you never miss a new episode! Be sure to also leave a top review wherever you listen because that really helps out the show and helps people find it!

 

Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network.

 

SUPPORTING THE WEDDING BIZ

Become a patron and support Andy and the show! If you are so inspired, contribute!

 

Time Stamps

[0:47] - Andy and his business partner Robert are talking all things employee retention.

[2:54] - Robert reveals his philosophy regarding his relationship with his employees.

[4:08] - Robert argues that clear communication with employees is essential to ensure that they understand and respect company goals.

[6:19] - Finding culturally compatible employees is key, and compensation isn't the only factor that Robert considers.

[8:10] - Robert points out that passion plays a significant role in the entertainment industry, with some success attributed to luck.

[10:04] - Robert, in interviews, describes jobs in a less glamorous way to help temper expectations.

<