526: How product management transformed Olay from a dying brand into a market leader – with Nancy Dawes

Serial innovators see dead people Watch on YouTube TLDR The transformation of Olay from a declining “Oil of Old Lady” brand into a market-leading skincare innovator offers valuable lessons for product managers and innovation leaders. Through deep consumer research, strategic pricing, and holistic product development, P&G’s Nancy Dawes led a team that created an entirely […]