600 Founders Later: Our 2027 Predictions | Featuring Jaclyn Romo

In this episode, Randa sits down with personal brand strategist Jaclyn Romo, who went from celebrity makeup artist in LA to launching her own cosmetics brand out of a friend’s condo, landing partnerships with the Grammys, Cardi B, and Selling Sunset, and now building personal brands and back-end systems for founders and industry experts.

Between the two of them, they’ve worked with around 600 founders this year, so instead of a typical “tell us your story” interview, they compare notes on who is actually winning right now and what those founders are deciding that everyone else is avoiding.

Randa and Jaclyn unpack why visibility is becoming the highest form of currency, why content without a path to conversion is just noise, and why the simplest funnel is beating the complicated one. They also get into why 68% of Jaclyn’s clients raise their rates, why done-for-you is suddenly in such high demand, how to tell the difference between someone selling you and someone advising you, why your freebie has to be good enough to feel like it should cost money, and what Jaclyn learned building her own AI trained on hundreds of real client calls.

They close with six rapid-fire predictions for 2027, including why the personal brands making the most money won’t have the biggest followings, why AI will make it harder than ever to stand out, why you need to own your audience instead of renting it, and why the winning founders will be founder-led, not founder-run, with fewer offers and a narrower dream buyer.

If you want to walk into 2027 making decisions instead of guesses, this conversation will show you what the founders pulling ahead are already doing.

Catch more insight and content here:

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Follow Jaclyn Romo:

Instagram: @jaclyntromoYouTube: https://www.youtube.com/@jaclyntromo

Website: https://jaclynromo.com/