AI and creator-journalism: The race for trust, expertise, and attention

In this episode of What's at Stake, Bryan DeAngelis sits down with Sara Goo, President of Washington Post Creator, to discuss the forces reshaping how information is created, distributed, and consumed. As audiences increasingly turn to creators, social platforms, and AI for information, media organizations are rethinking how they build trust, reach new audiences, and distinguish themselves in an increasingly crowded landscape. Sara discusses why The Washington Post is betting on creator-journalists and why expertise, authenticity, and direct audience relationships may become even more valuable in the years ahead. The conversation also explores AI's impact on the future of local media and what these shifts mean for organizations trying to engage stakeholders in a rapidly changing communications environment. Learn more about Washington Post Creator at wpcreator.washingtonpost.com and sign up for their newsletter, Verified, at https://wpcreator.washingtonpost.com/verified