9 Sep 2026 07:00

AI Can Write Your OKRs. That Doesn't Make Them Strategy

AI can generate objectives and key results in seconds. That does not mean it understands your strategy.

In Series 4, Episode 8 of Wicked Problems, Toby Corballis speaks with Mike Horwath, founder of The OKR Hub, about how OKRs make strategy measurable, why the process of creating them matters, and where AI can genuinely improve execution.

They explore KPIs, context and data quality, capability maturity, Kanban, portfolio reporting, token costs and the risk of strategic homogenisation.

Mike Horwath on LinkedIn | Mike's website | The OKR Hub


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