B2B Marketing B.S. - Known Beats New: Risking to Win

Deborah Corn and Behavioral Science and Marketing Strategy expert Gee Ranasinha, CEO of KEXINO, discuss how businesses can stand out in a landscape where buyers tend to choose what they already know. The second in a three-part discussion on Known Beats New, this episode explores the business behavior side of the topic, including the difference between distinctiveness and differentiation, why generic messaging makes companies forgettable, and how calculated risk can make brands more memorable.

Mentioned in This Episode:

Gee Ranasinha: https://www.linkedin.com/in/ranasinha/

Gee Speaks: https://gee-speaks.com

KEXINO: https://kexino.com

Deborah Corn: https://linkedin.com/in/deborahcorn/

Print Media Centr: https://printmediacentr.com

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Girls Who Print: https://girlswhoprint.org

PrintFM Radio: https://printfmradio.com

Project Peacock: https://ProjectPeacock.TV