B2B Marketing B.S. - Known Beats New: Trust is a Shortcut

Deborah Corn and Behavioral Science and Marketing Strategy expert Gee Ranasinha, CEO of KEXINO, discuss why familiar brands often beat new options, even when people say they value new. The first in a three-part discussion, this episode unpacks the human behavior side of the topic, exploring how recognition builds trust, why B2B buyers often choose what feels safest, and how repeated exposure helps brands earn a place in the buyer's mind.

Mentioned in This Episode:

Gee Ranasinha: https://www.linkedin.com/in/ranasinha/

Gee Speaks: https://gee-speaks.com

KEXINO: https://kexino.com

Deborah Corn: https://linkedin.com/in/deborahcorn/

Print Media Centr: https://printmediacentr.com

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Girls Who Print: https://girlswhoprint.org

PrintFM Radio: https://printfmradio.com

Project Peacock: https://ProjectPeacock.TV