Bonus: Mastering the Marketing Mix: Composite Funnels, and the End of Meta Monoculture with Dean Krowitz from Blend AI

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On this episode of the DTC Podcast, Eric sits down with Dean Krowitz, Co-Founder of Blend‑AI, to unpack what happens when you stop managing channels in silos and start automating your entire media mix. If Meta’s efficiency is dropping and your cross-channel budget is vibes-based… this is your fix.

Learn More about Blend AI: blend-ai.com

What You’ll Learn:

• Why composite funnels matter more than platform-specific attribution
• How Blend automates budget shifts based on live conversion data
• Why humans shouldn’t manage five channels manually anymore
• What most brands get wrong with creative distribution
• How underused channels (like Microsoft) quietly drive results
• How to launch campaigns in October — not November — for peak BFCM gains
• Sync audiences across channels to reduce over-saturation
• Analyze top, middle, and bottom funnel cross-platform, not in silos

If you’re a media buyer, growth lead, or a DTC founder trying to scale performance without losing your mind, this episode is your new best friend.

Hashtags:

#ecommerce #dtc #mediabuying #performancemarketing #paidmedia #digitalmarketing #aimarketing #martech #adtech #marketingautomation #omnichannel #fullfunnel #growthmarketing #customeracquisition #conversionrateoptimization #cro #marketingmix #crosschannel #attribution #metaads #googleads #tiktokads #youtubeads #shopify #ecommercegrowth #d2cpodcast

Timestamps:

00:00 – Introduction. Why overspending on one channel kills growth

04:22 – The “who, what, where” framework behind Blend’s composite funnel

10:00 – How AI launches full-funnel ads across every major platform

15:18 – Why Microsoft Ads is the most ignored growth channel

21:40 – Why Meta’s algorithm starves most of your creative

29:15 – How one brand tripled revenue with 20% less ad spend

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