Building B2B Growth Podcasts, LinkedIn Live with Paul Jones | Hard Corps Marketing Show | Ep 466

Welcome to a special New Years edition of the podcast! As we kick off a new year, we’re revisiting one of our most timely and strategic LinkedIn Live conversations! This discussion with Paul Jones, Moderator of the Connect To Market Community & Founder of Bridgio, explores why podcasts are becoming a critical pillar of B2B go-to-market strategies heading into 2026 and beyond.

This episode is a powerful reminder that podcasts aren’t just another content channel. They’re a relationship-building engine, one rooted in generosity, trust, and long-term value. With markets getting noisier, buyers more resistant, and AI flooding feeds with sameness, this conversation reframes podcasts as a “give-first” GTM lever that helps brands stand out by actually connecting.

In this episode, we delve into:

• Podcasts as a Strategic GTM Tool. Podcasts should be treated as a core go-to-market asset, not just content, and how they build trust, credibility, and real relationships in B2B.
• The most effective podcasts focus on giving value, attention, and platform to guests and audiences, lowering resistance and creating organic opportunities over time.
• A candid look at unclear goals, poor positioning, AI-driven noise, and why buyers are increasingly resistant to pushy, transactional marketing.
• Micro-Niches Over Mass Appeal. Serving a specific, well-defined audience beats trying to speak to everyone, and how micro-niche focus drives stronger engagement and results.
• Prioritizing the guest (then the listener, then the brand) leads to better conversations, stronger relationships, and more downstream business impact.
• The importance of weekly consistency, integrating podcasts into your broader GTM strategy, and using AI to responsibly repurpose human-driven conversations.

✨ As we move into 2026 and beyond, it’s time to break old myths, drive real impact, and connect with people in ways that actually matter.

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Connect with Paul Jones: https://www.linkedin.com/in/pauljones101/ 

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• Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93 

Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/