Building Business in Africa : Culture, Trust & Hard Lessons with Tinotenda Murove & Taa Tomondo

In this episode of The BOSSMAN International Podcast, TAA Tomondo sits down with Tinotenda Murove, a bold entrepreneur who launched a delivery startup in Zimbabwe with 16 team members, 13 of them high school friends. What started as a promising venture quickly ran into harsh realities: drivers backstabbing the company, clients stealing the business model, and the brutal truth about operating in a low-barrier-to-entry industry.

Tinotenda opens up about the unique challenges of building tech-driven businesses in developing countries, where traditional apps often fail, but platforms like WhatsApp and Facebook thrive. He shares vital lessons on navigating high-trust vs. low-trust cultures, adapting business models to cultural contexts, and why testing the market before going all in is key on the African continent and anywhere with similar dynamics.

Whether you’re an aspiring founder in Nairobi, Lagos, Mumbai, etc this episode offers real, unfiltered advice on what it takes to survive and thrive when building a business in emerging economies.