Delta Is Building a Media Network and Your Flight Data Is the Product

Brand USA welcomes back a familiar face as it fights for congressional reauthorization, a vacation rental roll-up flips the private equity script by letting founders keep control, and Delta is building a media network powered by what it already knows about every passenger who logs into Wi-Fi. On today's Skift Daily Briefing, Bailey Schulz, Skift's Global Tourism Reporter, breaks down why Caroline Beteta's return to Brand USA centers on one urgent mission, how Pavilion's founder-majority ownership model is a pointed contrast to the typical PE roll-up, and why Delta's media network ambitions could follow United's Kinnective playbook straight to hundreds of millions in new revenue. This episode is brought to you by ZS Articles Referenced:Connect with Bailey SchulzCaroline Beteta Named Brand USA Interim CEOHow Pavilion Rolled Up 20 Vacation Rental Property Managers in a Business Model Twist — ExclusiveDelta Air Lines Is Building Out Its Own Media Network Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.