Distinction vs. Differentiation: Win on Both Fronts

This episode features an interview with Brenton Williamson, VP of Marketing at Bamboo HR, a company that empowers HR pros, employees, and organizations everywhere to simplify complicated processes and streamline time-consuming tasks.

Brenton discusses how he thinks about creating distinction in the market, the diversification of marketing channels, and the value of digital engagement. 

Key Takeaways:

• Distinction is different from differentiation. Differentiation is product focused, while distinction has more to do with brand identity and feel. You need both. 
• As organic search continues to take a hit, in-person events become an increasingly important tactic to get in front of customers. 
• We’re coming out of the inbound era and sales may need to get used to interacting with people who aren’t actively in a buying motion, and building relationships over time. 

Episode Timestamps: 

*(04:29) The Trust Tree: Distinction, differentiation, diversification 

*(09:04) The Playbook: The end of the inbound era

*(36:24) Quick Hits: Brenton’s quick hits

Sponsor:

Pipeline Visionaries is brought to you by Qualified.com. Qualified helps you turn your website into a pipeline generation machine with PipelineAI. Engage and convert your most valuable website visitors with live chat, chatbots, meeting scheduling, intent data, and Piper, your AI SDR. Visit Qualified.com to learn more.

Links:

• Connect with Ian on LinkedIn
• Connect with Brenton on LinkedIn
• Learn more about BambooHR
• Learn more about Caspian Studios