Dr. Colleen Campbell, Megan Trinkle-Knotts, and Andrea Spencer on Building Business Cases for Genomics

A panel discussion and interactive Q & A with genetic counseling directors, healthcare consultants, and business case experts. Hosted by Kira Dineen.

Dr. Colleen Campbell, Megan Trinkle-Knotts, and Andrea Spencer discuss:

1. Where to begin: connections and resources to get started
2. How to craft compelling narratives
3. The numbers behind the story: backing up cases with data
4. Best practices for building strong business cases

Resources:

• NSGC Cancer Genetics Business Case Toolkit
• An Introduction to the Genetic Counseling Business Case Experience: Learnings from NSGC’s First Business Case Summit