Dr. Eva Norman: How to Innovate and Diversify Your Therapy Practice

In this episode of the Healthy, Wealthy, and Smart podcast, host Dr. Karen Litzy welcomes Dr. Eva Norman, a seasoned physical therapist with over 25 years of experience. Dr. Norman shares her journey of establishing a unique physical therapy model that operates outside the traditional insurance framework. She discusses the inception of her business, Live Your Life, which provides personalized, in-home therapy services tailored to individual needs. The conversation delves into the challenges and successes of running a cash-based practice, the importance of listening to clients, and the innovative approaches Dr. Norman has implemented to transform patient care.

 

Takeaways

• Dr. Eva Norman's practice focuses on personalized, in-home therapy services.
• The business model operates outside traditional insurance frameworks.
• Listening to clients' needs is crucial for business growth and patient satisfaction.
• Dr. Norman's practice offers a wide range of services, including physical, occupational, and speech therapy.
• The practice has expanded to include acupuncture, massage, and dietitian services.
• Partnerships with local agencies enhance service delivery and patient care.
• Telehealth services have been integrated to reach underserved areas.
• The practice emphasizes the importance of a holistic approach to patient care.
• Dr. Norman's innovative model has led to numerous patient success stories.
• The conversation highlights the value of diversifying services in a cash-based practice.

 

Chapters

• 00:00:00 Introduction and Guest Welcome
• 00:00:00 Dr. Eva Norman's Background
• 00:00:00 Inception of Live Your Life
• 00:00:00 Challenges and Successes
• 00:00:00 Innovative Therapy Approaches
• 00:00:00 Expanding Services and Partnerships
• 00:00:01 Telehealth and Holistic Care
• 00:00:01 Patient Success Stories