Elizabeth Reid - Marketing Lead and Fractional CMO

Elizabeth Reid is a trailblazing communications and marketing leader who has helped shape some of the most prestigious global brands we know today. Over her 20-year career, she's led groundbreaking initiatives for iconic names like MAC Cosmetics, David Yurman, and Mulberry. What makes Elizabeth unique is her ability to master the art of blending creativity with consumer insights, consistently transforming brands through innovative strategies that deliver remarkable growth. Her career journey reflects a deep understanding that great marketing happens when powerful creative ideas are backed by real consumer understanding.

In this interview, Tara Cohen speaks with Elizabeth, a marketing lead and fractional CMO, about her illustrious 20-year career in communications and marketing. They discuss Elizabeth's work with iconic brands like Valentino, MAC Cosmetics, and David Yurman. Elizabeth also shares insights on balancing corporate experience with the flexibility needed for startup success, highlighting the importance of deep consumer understanding and adaptability in the ever-evolving marketing landscape.