Ep. 284: How To Launch A Standout Beauty Brand With A Limited Budget (Beauty Marketing Secrets) - Teneya Gholston | Texture Crush

Former Senior Director of Marketing at Creme of Nature, Beauty Marketing Strategist, and Founder of Texture Crush + Gholston Strategy Group — Teneya Gholston is not your average beauty professional. She’s led marketing strategies for powerhouse brands like Revlon, Lottabody, and Arosci, and is best known for revitalizing the iconic Creme of Nature brand within Black beauty culture.

In this episode, Teneya shares her incredible journey from the salon chair to the corporate boardroom and now as a founder. We dive into how she leveraged her skills as a licensed cosmetologist and corporate strategist to build a career that merges artistry and business.

💡 Today she’s spilling the tea on what it really takes to:

• Launch a head-turning beauty brand from scratch

• Create partnerships that pop and actually work

• Celebrate textured hair and underrepresented communities

• Blend corporate knowledge with creative vision to stand out

Whether you’re a beauty pro, an entrepreneur, or just someone passionate about textured hair and culture, this conversation is full of gems, real talk, and inspiration.

👉 If you’re dreaming of launching your own brand or want to know how to make yourself an irresistible partner for businesses, this episode is a must-watch.

Enjoy this episode!

Leave us a 5 star review and share this episode with a friend or 2 or 3.

[email protected]

GET A PEEK INSIDE OF BEAUTYPRO FUNNELS HERE

https://www.getbeautyprofunnels.com/friends

GET 15% OFF OF TEXTURE CRUSH - USE CODE "CRUSHAKUA15" https://www.texturecrush.com

BROW ZHUZH DOUBLE DUTY - Available for wholesale or retail at https://www.prmpbeautystudio.com/shop, or email [email protected] to become a Pro Partner.

SHOP MENTED COSMETICS: https://www.mentedcosmetics.com/akua-robinson

🤎USE CODE "670FED67397" for 15% off of your first purchase.

🚀 FREE GUIDE → 13 WAYS TO GROW YOUR CLIENTELE https://friendsinbeauty.com/grow-your-clientele-7590

JOIN US INSIDE OF THE TRAILBLAZERS CLUB

https://bit.ly/FIBTrailblazersClubb

GET BOOKKEEPING & ACCOUNTING SERVICES - Tell Them Friends in Beauty Sent You

https://kickstartaccountinginc.com

LEARN HOW TO RECORD + EDIT A PODCAST IN 7 DAYS OR LESS: https://bit.ly/DIYPodcasterCourse

FRIENDS IN BEAUTY FACEBOOK COMMUNITY

https://www.facebook.com/groups/friendsinbeauty

MUST HAVE BEAUTY, PODCASTING, CONTENT CREATION TOOLS, AND BOOKS