Ep 357 – Defining Your Brand Identity

For estheticians and wellness professionals, staying rooted in who you are is the key to building a business that resonates. In this episode of ASCP Esty Talk, Maggie and Ella sit down with Margaret Lora and Jaclyne Roe, co-founders of W.O.W. With decades of leadership in spa, wellness, and brand development, Jaclyne and Margaret share insights on defining your ethos, crafting vision and mission statements, and designing services that reflect your authentic brand.

 

Learn more about Wonders of Wellbeing Consulting: https://www.wondersofwellbeingconsulting.com/

 

About Margaret Lora: 

Margaret is a highly accomplished professional with over 25 years of leadership in spa operations and sales, spanning luxury hospitality, med spas, and day spas. A powerhouse educator and innovative leader, she is deeply passionate about sharing her expertise and empowering others to thrive in an industry she holds close to her heart.

About Jaclyne Roe:

Jaclyne is a seasoned wellness and spa industry professional with over 20 years of leadership experience in marketing, brand development, sales strategy, and spa operations. Jaclyne is a marketing and sales strategist whiz, known for crafting innovative, data-driven solutions that elevate brands and drive business growth.

ASCP Esty Talk with hosts Ella Cressman and Maggie Staszcuk  

Produced by Associated Skin Care Professionals (ASCP) for licensed estheticians, ASCP Esty Talk is a weekly podcast, hosted by licensed estheticians, Ella Cressman, ASCP Skin Deep Magazine contributor, and Maggie Staszcuk, ASCP Program Director. We see your passion, innovation, and hard work and are here to support you by providing a platform for networking, advocacy, camaraderie, and education. We aim to inspire you to ask the right questions, find your motivation, and give you the courage to have the professional skin care career you desire. 

About Ella Cressman: 

Ella Cressman is a licensed esthetician, certified organic formulator, business owner, ingredient junkie, and esthetic cheerleader! As an educator, she enjoys empowering other estheticians and industry professionals to understand skin care from an ingredient standpoint rather than a product-specific view. 

In addition to running a skin care practice, Cressman founded a comprehensive consulting group, the HHP Collective, and has consulted for several successful skin care brands. 

 

Connect with Ella Cressman: 

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