Ep 397 – The Summer Slowdown: What Hot Dogs Can Teach Us About Business Seasonality

Summer brings sunshine, ballparks, and hot dogs. But in the treatment room, it often brings a noticeable shift in business rhythm.

In this episode of ASCP Esty Talk, Maggie and Ella explore seasonality in the esthetics industry, asking whether summer is truly a slowdown or just a shift in client behavior. Using a lighthearted hot-dog stand analogy, your hosts unpack timing, demand, and the opportunity that summer brings.

ASCP Esty Talk with hosts Ella Cressman and Maggie Staszcuk

Produced by Associated Skin Care Professionals (ASCP) for licensed estheticians, ASCP Esty Talk is a weekly podcast, hosted by licensed estheticians, Ella Cressman, ASCP Skin Deep Magazine contributor, and Maggie Staszcuk, ASCP Program Director. We see your passion, innovation, and hard work and are here to support you by providing a platform for networking, advocacy, camaraderie, and education. We aim to inspire you to ask the right questions, find your motivation, and give you the courage to have the professional skin care career you desire. 

About Ella Cressman: 

Ella Cressman is a licensed esthetician, certified organic formulator, and business owner with more than 20 years of experience in corrective skin care. Known as an "ingredient junkie" and industry cheerleader, she empowers professionals to think beyond products and develop a deeper understanding of skin function and formulation.

In addition to her practice, Cressman is the founder of the HHP Collective, a practitioner-led community focused on strengthening clinical reasoning and advancing professional growth within the esthetics industry.

Connect with Ella Cressman: 

Website: www.hhpcollective.com 

LinkedIn: linkedin.com/in/ella-cressman-62aa46a