Ep836 | How To Dominate Local Search and Stop Losing Patients To Competitors

How to Rank #1 on Google Maps: Danny & Jeremy on Local SEO for PT Clinics

In this episode, Danny sits down with marketing expert and former clinic owner Jeremy Dupont to break down what every clinic owner needs to know about ranking high in local search in 2025. They cover why Google Business Profiles matter more than ever, how AI is changing search results, and the simple steps to boost your local visibility—without wasting money on bad ad spend.

🎯 Topics Covered

• How AI is changing local SEO—and what it means for your clinic
• The death of traditional SEO and why traffic alone doesn't cut it
• Why your Google Business Profile is now your most important asset
• How to rank top 3 in Google Maps within 30 days
• The 3 most important factors for local SEO in 2025
• Why most clinics are invisible in Google’s AI summaries
• How to get more patients without increasing ad spend
• Why consistency and “digital trust” matter more than ever

💡 Key Quotes

"If your Google Business Profile is dormant, Google assumes you’re out of business."

"Ranking on Google Maps is AI-proofing your business."

"You can't just clone a landing page—you need real, human content to build trust."

"Digital word of mouth—aka Google reviews—can make or break your clinic’s visibility."

🧠 Pro Tips

• Update your Google Business Profile weekly (photos, posts, hours, services)
• Track and improve your Google review velocity, not just volume
• Create location-specific and service-specific landing pages with real human content
• List your business on multiple directories (not just Google and Facebook)
• Train your admin to manage reviews, directory listings, and local SEO tasks

🔗 Resources & Links

• The Patch System – Get a free SEO audit for your clinic
• Follow Jeremy Dupont on Instagram – See local SEO case studies and tips
• Join the 5-Day PT Biz Challenge – Go from part-time to full-time in your practice
• PT Biz YouTube Channel – More tactical advice for cash-based practices

🧭 Final Thought

SEO isn’t dead—it’s just changed. And if you own a physical therapy clinic, understanding local SEO is one of the highest ROI activities you can focus on in 2025. From optimizing your Google Business Profile to building real content for AI summaries, the steps are simple—but the impact is massive. Do the work now, and your clinic will be miles ahead while others are still catching up.