Episode 390: Grow Your Fitness or Health Business by Narrowing Your Niche

In today’s episode of the To Birth and Beyond podcast, Jessie and Anita discuss the significance of specialization in the health and fitness industry, particularly for those working with pregnant and postpartum clients. They share their personal journeys into niching, the fears they faced, and the benefits of narrowing their focus. If you are considering narrowing your business niche, you will walk away from this episode with actionable steps to identify your niche and explore opportunities in your field.

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Resources and References 

• From Empty Schedule to Expert Status - Jessie’s brand-new, 3-part training series

Show Notes 

0:55 - Jessie introduces her brand-new, 3-part training series: From Empty Schedule to Expert Status!

2:33 - Anita and Jessie introduce today’s episode subject!

3:48 - Anita explains why she chose to specialize in perinatal populations

7:48 - Jessie details why she chose to niche down to perinatal populations

10:50 - Jessie and Anita share fears they had - and didn’t have - around niching down

14:31 - Anita and Jessie explain how getting super clear on the population you want to work with makes messaging and marketing so much easier/better

17:32 - Jessie and Anita detail how, when you niche down, you can build a strong referral network!

21:26 - Anita and Jessie describe how you are going to be able to charge premium rates for your services, programs, and offers as you become more defined in your expertise

24:42 - Jessie and Anita share one of the biggest lessons they’ve learned in business

25:00 - Anita and Jessie run down common fears with niching (including fears they had), and flip them on their heads

29:55 - Jessie and Anita share next steps for people who might be considering specializing

33:12 - Episode wrap up!