Every Purchase Has Power: The Future of Fair Trade | Fair Trade LA

In this bonus episode of FAIR Talks, Executive Director Rebecca Dunn sits down with longtime Fair Trade advocate and new Fair Trade LA Board Chair Michelle Chavez, co-founder of The Tote Project. Michelle shares her journey from discovering Fair Trade in college to building a mission-driven brand that empowers survivors of human trafficking and donates 10% of profits to support their healing and career goals. She reflects on what it means to lead Fair Trade LA into its next chapter, including growing business memberships, preparing for the LA28 Olympics, and strengthening partnerships across the city. This conversation is a reminder that every purchase has power and that small, conscious choices can create big change.