When is the last time you attended a wedding, a corporate event or a big backyard party? They’re fun, your friends and family are there — it can be a little loud and chaotic — and at the end of the night you go home, with a lot of great memories and the designated driver behind the wheel. But guess who got there way before anyone else and left after the final guest staggered out? The event planner and tent rental company. That's what we call a "hidden in plain sight" brand. That’s what we’re going to discuss on this episode of The Brandtelling Podcast. Today's guest today knows all about being the first to arrive and the last to leave — and staying hidden while doing so. Justin Baliunas is co-founder of Magnif-A-Tent, the metro New York and Long Island region’s premier tent and party rental company. We're going to discuss how a “hidden in plain sight” brand, if they’ve done their job right, can leave you and your guests with a fantastic experience. The Brandtelling Podcast is brought to you by Brandtelling, a brand storytelling agency that establishes, strengthens and promotes unique brand stories, and Boch Creative, helping founders with strategy and implementation of their unique brand flavor. Magnif-A-Tent https://magnifatent.com/http://www.partyrentalsli.com/ Instagram https://www.instagram.com/magnifatentli/