From the Brink to Success: Innovative Leadership with Mark Dorsey

On this episode of The Association Podcast we welcome on Mark Dorsey, FASAE, CAE, CEO of the Construction Specifications Institute (CSI). We explore Mark's transformative leadership journey from his early career in radio sales and ski instruction to becoming a pivotal figure in association leadership. We learn how Mark navigated challenges such as organizational restructuring and declining membership, leading to significant revenue growth and revitalization at CSI. Learn about the importance of accountability, strategic governance, innovation, and fostering community within associations. Through personal anecdotes, professional insights, and discussions on evolving industry dynamics, we get valuable lessons on effective leadership, embracing change, and the future of trade shows and customer engagement.