From Wall Street to Wellness: The Story Behind Apothékary With Founder, Shizu Okusa

Apothékary is a modern wellness company rooted in Japanese herbal tradition and designed to

replace synthetic quick fixes with targeted, plant-based remedies. Founded by Wall Street

alum-turned-entrepreneur Shizu Okusa, the brand was born from a personal shift toward

balance, ancestral wisdom, and root-cause healing. Apothékary bridges 5,000 years of

Japanese herbal medicine with contemporary bioavailability science to create clean, clinically

informed tinctures. Rather than one-off supplements, its formulas are designed as a 24-hour

ritual system supporting the body from morning to night with intentional, functional blends. The

brand sits at the intersection of ritual and results, turning daily wellness into a consistent,

structured practice rather than a reactive habit. What sets Apothékary apart is its commitment to

both heritage and evidence, pairing centuries of traditional use with emerging clinical research

and in-house studies. The result is a category-defining approach to herbal wellness that feels

both deeply ancestral and distinctly modern.

In this episode, Shizu also discusses:

• Japanese Longevity Secrets
• Why Liquid Tinctures Beat Pills With 98% Absorption
• How TikTok Shop and 15,000 Affiliates Generate $1M a Month
• Unlock Better Sleep by Taking Supplements on an Empty Stomach
• The Two-Times Rule for Raising Capital
• Why They Sell One BlueBurn Every 90 Seconds

We hope you enjoy this episode and gain valuable insights into Shizu's journey and the growth

of Apothekary. Don't forget to subscribe to the Glam & Grow podcast for more in-depth

conversations with the most incredible brands, founders, and more.

Be sure to check out Apothekary at www.apothekary.com and on Instagram at @apothekary

Rated #1 Best Beauty Business Podcast on FeedPost

This episode is brought to you by Wavebreak

Leading direct-to-consumer brands hire Wavebreak to turn email marketing into a top

revenue driver.

Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our

eCommerce email marketing agency helps qualified brands recapture 7+ figures of lost

revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team manage

the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.

Curious if Wavebreak is right for you? Reach out at Wavebreak.co