Hemp Explained: What It Is, What It Isn’t, and Why It Matters | Craig Zaffe

In this episode of Business Insider, host Jelani Gonzalez sits down with Craig Zaffe, founder of Hemp for Life Wellness, for a ground-level conversation designed for beginners.

Craig breaks down:

What hemp actually is—and how it’s different from marijuana

Common myths and misinformation around hemp and CBD

How hemp is used in wellness and who it may (and may not) be for

What to look for in a trustworthy hemp product

The challenges of building an ethical hemp business in a crowded, confusing market

This episode isn’t about hype or miracle claims. It’s about education, transparency, and understanding both the person behind the brand and the industry itself.

Whether you’re hemp-curious, skeptical, or just trying to make sense of wellness marketing, this conversation will give you clarity and context—without the jargon.