HighLevel Is Giving AI Away Free. Neil Patel Calls It a Bold Bet (Full Episode)

Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/Want to recruit great marketers? Find them here: https://marketingschool.io/hire Neil Patel opens on HighLevel giving AI away free, and why its CEO says that sometimes you just have to eat the cost. Eric Siu explains why he gives his own workflows and bots away too, now that an AI visibility report that once cost dollars costs 18 cents. They cover what AI compute costs now, from Eric's DGX Sparks to a MacBook Pro quote of about $14K, Andrej Karpathy's 0.2% figure, a Chinese glass company's Paris riots post, and simple security steps for Black October. Then how AI agents pick local businesses, Spawn's 10-person team spending 30x payroll on AI tokens, Jen Abel's startup sales list, and why GPT-6 Astra being distilled means your IP is dying. They finish on the FlexJet CEO's view of M&A, the listen-to-talk ratio on sales calls, daily AI performance reviews, pay-for-performance risk, Granola's AEO workflow, and Google stock falling 12% after earnings. AI keeps getting cheaper, so the bold move is to give more of it away. Key takeaways◾Giving AI tools and workflows away for free builds mindshare and leads◾Move fast on trends, from events to security news to earnings◾Use AI for daily feedback instead of waiting for yearly reviews Chapters00:00 Neil's week: HighLevel, Experian, Milan01:00 HighLevel gives AI away free03:33 Give your workflows and bots away05:32 AI costs, DGX Spark and Anthropic-SpaceX08:43 Andrej Karpathy: only 0.2% use AI this way10:10 Scale founder's big bet12:01 MacBook Pro $14K quote14:21 Chinese glass company and the Paris riots18:06 Black October hacks and passkeys20:30 Hit trends fast: Eric's AI summit23:01 How AI agents pick local businesses28:23 Free AI visibility report32:58 Spawn: 10 people, 30x payroll on AI35:10 Iterate fast, change less36:54 Money Prompt and experience38:22 Jen Abel's startup sales list40:53 Founder-led sales advantage43:31 Win rate over 50% is a warning47:08 GPT-6 Astra distilled: IP is dying49:01 Make the offer a no-brainer51:06 FlexJet CEO on M&A52:52 Neil Patel defends M&A58:05 M&A is a tool, not a rule1:03:36 Sales calls: listen 60, talk 401:06:00 Daily AI performance reviews1:08:13 Gokul Rajaram on short vs long work1:11:21 Pay-for-performance risk1:14:40 The $14K laptop bet1:15:57 Granola's AEO workflow1:17:54 Google stock falls 12% after earnings1:20:40 Wrap-up