How Jenn Lueke Grew to 1.7 Million Followers with Budget Meal Planning Content

Strategies for growing on Instagram and Substack, the importance of staying consistent, and leaning into data with Jenn Lueke from Jenn Eats Goood.

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Welcome to episode 570 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jenn Lueke.

How Jenn Lueke Grew to 1.7 Million Followers with Budget Meal Planning Content

Jenn Lueke started Jenn Eats Goood in 2018 as a college student — no strategy, no monetization plan, just a hobby Instagram account she loved running. For five years, growth was slow, but she remained consistent. Then in 2023, something clicked. She leaned into meal planning and budget grocery content, and everything changed. Within a year, she went from stalling in the thousands to crossing one million followers.

In this episode, Jenn and Bjork chat about all of it — what finally worked, how she prioritizes data in her content strategy, which platforms she's focusing on right now, and why she now considers her Substack newsletter her number one priority.

Three episode takeaways:

• The importance of leaning into what is working — It took five years of trial and error, learning, experimenting, and testing before Jenn's following on social media started to grow. Her meal planning content really resonated with her audience, so she capitalized on the momentum of the series to grow her community (rather than reinventing the wheel)!
• How Jenn built her team — Growth brings new challenges, and Jenn is candid about how hard it was to build a team in the beginning and what the division of labor looks like now that she's figured it out.
• Why Jenn made Substack her number one priority — After just a couple of years, Substack is now the biggest revenue driver in Jenn's business. She and Bjork talk about how she balances free and paid content, what drives growth on Substack, and why it is the most important part of her business right now.

Resources:

• Jenn Eats Goood
• Liz Moody
• Buy Back Your Time by Dan Martell
• Q&A: Using Substack as a Food Creator — for Food Blogger Pro members
• Don't Think About Dinner
• Follow Jenn on Instagram, Facebook, TikTok, Substack, and YouTube
• Join the Food Blogger Pro Podcast Facebook Group

Thank you to our sponsors!

This episode is sponsored by Clariti.

Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.

If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

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