How Nift Offers Consumer Brands A New Way to Acquire Customers at Scale → Elery Pfeffer

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Shownote available on: https://2xecommerce.com/podcast/ep456/

In this episode of the 2X eCommerce podcast, host Kunle Campbell is joined by Elery, the founder of Nift, to discuss an innovative alternative to traditional advertising platforms like Meta. They explore how Nift offers eCommerce brands a scalable way to acquire highly engaged, high intent customers by leveraging a network of premium consumer apps to match brands with potential customers who aren't actively in the market but are interested. Through tailored gift mechanisms, Nift allows brands to reach new audiences while collecting valuable first-party data, offering a game-changing channel for customer acquisition. Elery shares insights into managing Nift accounts, optimizing conversion rates, and the potential benefits for both large and emerging brands, highlighting its consistency and scalability as an acquisition channel. The conversation also touches on the challenges marketers face with traditional advertising platforms, and how Nift's approach can provide a more efficient path to growth.

00:00 How Nift is Helping Consumer Brands Acquire New Customers at Scale → Elery Pfeffer01:59 Meet Elery: The Visionary Behind Nift02:28 Elery's Journey: From Tech Enthusiast to Marketing Innovator04:44 The Problem with Traditional Advertising05:54 Introducing Nift: A Revolutionary Platform08:56 How Nift Works: A Deep Dive13:15 Success Stories: Brands Thriving with Nift16:35 Optimizing Your Marketing Strategy with Nift18:57 Nift's Unique Approach to Customer Engagement26:44 Scaling with Nift: Opportunities for Emerging Brands37:05 Getting Started with Nift: Tips and Offers42:07 Conclusion: Embrace the Future of Customer Acquisition

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