How Nudie Jeans Took Raw Denim Mainstream and Beyond (with Palle Stenberg)

In this episode, Thomas is joined by Palle Stenberg, one of the three owners of Nudie Jeans, to talk about his story and, of course, the story of Nudie Jeans. We talk about the origins of the brand, about what makes it different from other denim brands; we talk about organic cotton, about repairing jeans, and the brand took raw denim mainstream and beyond.