How to Use AI for Content Without Creating Slop with Eoin Clancy (VP Growth at Airops)

Dave sits down with Eoin Clancy, VP of Growth at AirOps, to talk about what's working in B2B marketing right now. They get into the rise of the content engineer role, how to use AI to produce high-quality content without creating AI slop, and why webinars have become AirOps' top growth channel in 2026. Eoin breaks down the three signs that content is AI slop, how AirOps runs their webinar funnel end-to-end, and how they follow up with attendees without ever pushing for a demo.

Timestamps

• (00:00) - - Intro and episode overview
• (01:36) - - What AirOps does and the content engineer role
• (07:10) - - Why good SEO principles haven't changed in the AI era
• (11:34) - - AirOps' growth story: 10x revenue in 12 months
• (15:01) - - The challenge of using AI without creating slop
• (18:09) - - Three signs your content is AI slop
• (22:08) - - How to capture and maintain your brand's tone of voice
• (25:02) - - Why subject matter expertise is the best content ingredient
• (31:24) - - Why webinars are AirOps' #1 growth channel in 2026
• (37:18) - - How AirOps plans topics and sources webinar guests
• (38:40) - - The webinar tech stack: Luma, HubSpot, Zoom, and Clay
• (39:09) - - Personalized follow-up strategy and signal scoring
• (43:42) - - How to build internal buy-in for a long-game content strategy
• (48:49) - - How to fill a webinar without gating anything

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