3 Oct 2026 08:00
Is Podcast Advertising Doomed?
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Adam Curry asked an AI agent to download the latest episode of a popular podcast and remove the ads. Eight minutes later it was done, and it turned out half the file was ads. Dave and Jim react to the clip and ask whether this is the end of podcast advertising or just the next round of an ad-blocking arms race that YouTube has already survived. Then they get practical. Why "cap it at 10%" might be the smartest ad strategy around. Why a $12 book sale beats 2,400 downloads. And how a 42-second social media post turned out to be worth far more clicks than Dave expected. If you've ever wondered whether ads, subscriptions, or social media are worth your time, press play.
Sponsors:PodcastBranding.co - They see you before they hear youBasedonastruestorypodcast.com - Comparing Hollywood with HistoryVideo Version (unedited)Mentioned In This EpisodeSchool of Podcastinghttps://www.schoolofpodcasting.com/joinPodpagehttp://www.trypodpage.comHome Gadget Geekshttps://www.theaverageguy.tvFix My Podcasthttps://www.fixmypodcast.com
Mentioned in this episode
- New supporter: Karen Jackson of A Long Look Podcast
- short.io and Switchy (trackable links)
- Wispr Flow (voice dictation)
- Profit From Your Podcast by Dave Jackson: profitfromyourpodcast.com
- PodIndy, November 7, 9am to 4pm, with Cliff Ravenscraft. Use code SOP at podindy.com
Coming up: Phil Hawthorne of the Home Assistant Podcast joins Jim on Home Gadget Geeks at theaverageguy.tv. Next week, a shout-out to Stevie from Who's on Drums.
Featured Supporter
Join lifelong art lover Karen Jackson for the slow looking experience. A long Look podcast is a better way to experience art.Check it out at alonglookpodcast.com
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