Lessons from Nearly 40 Years in Fitness with Joy Flint

In this episode, Bex is joined by Joy Flint - gym owner, IFBB competitor, coach, and mentor - to explore what it really means to build a life, not just a business, in the fitness industry. Joy shares what's changed across nearly four decades in the industry, why she believes coaching has gotten too fluffy, and how staying connected to your "why" is what separates the coaches who last from the ones who don't.

Together they discuss why retention comes down to genuine relationships, how to train for longevity rather than aesthetics, and what coaches need to understand about training women over 40 - including hormones, gut health, and perimenopause.

Connect with Joy: @joyaflint

Website: https://fitnesseducationonline.com.au/ 

Facebook Group: https://www.facebook.com/groups/fitnesseducationonline 

Instagram: https://www.instagram.com/fitnesseducationonline