Lex Ruggiero- Hot Girls Hair

Why doing hair led to a viral merch empire 💥

What if your next merch idea isn’t random—it’s your whole brand?

This week's Hairdustry x Beauty Launchpad collab celebrates bold stylists building more than just client lists.Meet Lex Ruggiero (@lexruggiero)—creator of @hotgirlshair—who turned a spontaneous thought into a sell-out merch line that changed everything.

🎙 Co-Host: Gabby Bach @gabbymarieedits🎙 2nd Co-Host: Sophia Smith @bysophiasmith

You’ll hear:– How one selfie and a TikTok blew up her brand overnight– Why she trademarked on day one (and how she handles knockoffs at the airport 👀)– The real reason being an independent stylist unlocked her creativity– How systems (and self-trust) helped her scale both hair + merch– Why “hot girls hair” is more than a vibe—it’s a movement

And it all started with a shirt she made for herself.But it turned into something way bigger.Therefore, if you've got ideas and the guts to chase them—Lex's story will light a fire under you.

🎧 Complete Podcast Video available on your @spotify App @spotifypodcastsYour Day Off Podcast: Season 8, Episode 28 – Lex Ruggiero – Hot Girls Hair

#hotgirlshair #stylistmerch #beautylaunchpad #independentstylist