21 Nov 2025 06:57

Mormons, Tradwives & Reality TV: How Utah Became The Capital of The Internet

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In this episode, we explore how intertwined pop culture, the digital world… and the American state of Utah have become. Why are we so fascinated with Utah content creators? What is it about Mormonism that has captivated pop culture fanatics? And how exactly did Utah become the capital of the internet?

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Timestamps:

00:00 Intro

4:16 How did Utah become the capital of the internet?

5:50 Mormonism: Origins, stereotypes and perceptions with Dr. David Smith

16:16 Mormonism goes mainstream

16:50 OG Mormon bloggers: Heather Armstrong, Noami Davis, Rach Parcell & Amber Fillerup Clark

22:13 Vloggers, family channels & tradwives: Shaytards, 8 Passengers, Ballerina Farm & Nara Smith

28:50 The observers & outsiders: Robert Carpenter, The Black Menaces & ExMo community

32:23 Why Mormonism dominates internet culture

44:37 Dr. David Smith interview pt. 2

57:41 Conclusion

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