New Balance's RISKY Bet on UNC Freshman Caleb Wilson is BRILLIANT

North Carolina Tar Heels basketball star Caleb Wilson signs game-changing shoe deal with New Balance. Is this the future of college sports? Host Isaac Schade analyzes Wilson's multi-million dollar New Balance contract, highlighting its significance for NIL and college athletics. The discussion shifts to UNC's groundbreaking revenue sharing plan, detailing how $20.5 million will be distributed among football, basketball, and other sports. Schade also previews upcoming visits from top basketball recruits, including 6'11" Cameron Williams, and their potential impact on the Tar Heels' future. Tune in for expert insights on how these developments are reshaping North Carolina Tar Heels athletics and the college sports landscape.

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