Nicole Dawes: Brand Building With a Side of Childhood Values

The founder of Late July Snacks and Nixie talks to Mark and Kate about why it's so important to create brands that stand for something meaningful; why she walked away from so many sales opportunities; how her parents' (her father founded Cape Cod Potato Chips and her mother owned a natural food store) beliefs and morals are deeply ingrained in her brands; and being the kid who went on a macrobiotic summer retreat with her mom.

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