
Pac-12 faces pivotal choice as conferences explore jersey sponsorship deals to boost revenue—can a bold move rival Big 12’s Monster Energy pact? Andy Patton and Christian Rauh break down how Kansas’s $6 million annual deal and Washington State’s tribal partnership are reshaping the college sports financial landscape, while debating if a unified Pac-12 sponsor could outpace the Big 12’s $20 million contract.
The hosts tackle commissioner Theresa Gould’s controversial stance on releasing media deal financials, question if transparency or timing matters more for Pac-12’s future, and weigh potential west coast sponsors like Red Bull, Silicon Valley tech firms, or insurance giants. Additional segments feature Zags’ FIBA standouts Saint-Supery and Almansa, NCAA’s evolving legislative impact, and Spokane's food scene. Don’t miss this sharp look at Pac-12 survival strategies and Gonzaga basketball’s rising stars.
Written work covering Gonzaga at SI: https://www.si.com/college/gonzaga
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