RCR Stories: Fordlandia

Americans come to Brazil. Henry Ford had a vision of an American utopia on foreign soil. And no one was going to stop him from realizing that ambition. This is the story of how Ford took a plot of land in Brazil, built a town, and gave it his name -- and the complete disaster that followed. Fordlandia was more than just a fiasco for the Ford Motor Company or Henry Ford himself. Fordlandia stands as one of the largest, yet most ambitious, failures of the early American auto industry. What became of the Brazilian town Henry Ford saw as the future of American industry? This is RCR Stories: Fordlandia.