S13 E16 Bigger, Better, Brooklyn: Brooklyn Mirage’s Josh Wyatt on Re-Inventing a Cultural Icon

Get ready to dive into the electrifying world of nightlife and brand building with Josh Wyatt, the CEO of Avant Gardner and the iconic Brooklyn Mirage. Join Patrick McGinnis as they explore Josh’s journey from risk-averse to embracing bold ventures, a transformation that led him to helm cultural hotspots like Noya House and Fotografiska. Discover the magic behind the relaunch of the Brooklyn Mirage, a purpose-built entertainment mecca in New York City. Josh shares the innovative strategies he's using to create a lasting, FOMO-inducing experience that transcends traditional nightlife. From drawing inspiration from operatic grandeur to reimagining audience engagement, they explore Josh's forward-thinking ideas, including a fully non-alcoholic bar concept that caters to evolving consumer preferences. This episode is a backstage pass to the vision and execution behind building a cultural phenomenon. Learn more about your ad choices. Visit megaphone.fm/adchoices