Spill The (Green) Tea with Ingmar Rentzhog

This episode digs into why Ingmar thinks the comms and marketing industry is the most under-recruited force in the climate movement and what he wants them to do about it.

In this episode, we cover:

• Why the current climate narrative is failing and what it would take to fix it — Ingmar argues there's a gap between the polite sustainability crowd and the radical protesters, and that gap is exactly where humour, provocation and smart communications could live
• Why greenwashing discourse may be doing more harm than good — the climate movement, Ingmar argues, has a habit of attacking the companies that are trying while ignoring those that do nothing. We make a case for "calling in" rather than calling out and for redirecting criticism towards the companies staying silent beneath the radar
• Why W Social exists and what's different about it — with AI flooding existing platforms with disinformation and US-owned social media becoming increasingly unreliable, Ingmar and his team are building a European alternative that requires verified human identity to join

More from Ingmar

We Don't Have Time — Ingmar's global media platform for climate action; the world's largest of its kind

W Social — the new European social media platform for verified humans; public beta launched June 17th

Make Science Great Again — We Don't Have Time's campaign reclaiming the red cap and the slogan for science

Resources mentioned:

National Emergency Briefing — the UK initiative that briefed over 1,200 MPs, business and civic leaders on climate and nature science in November 2025; community screenings are ongoing across the UK via The People's Emergency Briefing film

Berkana Institute Two Loops Model — the systems change model Katie references to explain how connectors and bridge-builders make impact even when it can't be measured in gallons of water; developed by Margaret Wheatley and Deborah Frieze

Patagonia Work in Progress Report 2025

More from Katie

• Green, Not Greenwashed: Get the clarity and confidence you need to talk about your eco-efforts without the fear of greenwashing.
• Follow Katie on Instagram @katietreggiden.1

More from Malin

• Greenwashing 101: Green or Greenwashed? Essential insights for sales and marketing professionals to make sense of sustainability and avoid falling into greenwashing's trap.
• Follow Malin on LinkedIn @malin-cunningham

PS Looking for Brackish? That has a new home at https://brackishbykatietreggiden.substack.com/t/podcast